Kambi’s story is unusual: a sportsbook built inside an operator, Unibet, that turned into a supplier to that operator’s competitors. Founded as an internal unit in 2010 and spun off in 2014, it is listed on Nasdaq Stockholm and has spent the last few years turning a single all-in product into a set of parts.
The turnkey model
The classic Kambi deal is the Turnkey Sportsbook: odds compilation, risk management, the betting engine, settlement and a front end, all run by Kambi while the operator owns the brand, the players and the marketing. For an operator that wants a credible sportsbook without hiring traders, the appeal is obvious. The cost is control: if Kambi prices a market, every Kambi partner sees a close relative of that price.
Opening up
That is the problem Odds Feed+ answers. Instead of the full package, an operator can take Kambi’s pricing and trading into its own platform and front end. The Bet Builder sits on top, combining selections from one event into a single bet.
Two acquisitions shaped the rest. Abios, bought in 2021, gave Kambi esports data and odds know-how. Shape Games, bought in 2022, added front-end and app development, which matters when operators judge a sportsbook on how its mobile app feels.
Who it suits
Kambi is built for operators with a brand and a marketing budget that want a sportsbook run professionally behind them. It is less natural for a crypto-first start-up: there is no public currency list for the turnkey product, and the commercial process is not self-serve.
Verdict
At 8.9, Kambi scores close to the top on coverage, risk and track record. It trails Sportradar on raw data depth and trails smaller suppliers on accessibility, but for a managed sportsbook it remains the benchmark the others are compared with.
Frequently asked questions
Where does Kambi come from?
Kambi started in 2010 as the sportsbook unit of Unibet and was spun off as a separate listed company in 2014. It has supplied other operators ever since.
What is Kambi Odds Feed+?
It is Kambi's modular product: operators take Kambi's pricing and trading into their own front end instead of buying the full turnkey sportsbook.
Why did Kambi buy Abios and Shape Games?
Abios, bought in 2021, brought esports data and odds expertise. Shape Games, bought in 2022, brought front-end and app development, which strengthens the player-facing side of the turnkey offer.
Is Kambi a white label?
Kambi is closer to a managed turnkey sportsbook: the operator keeps its brand and player relationship while Kambi runs pricing, risk and the betting engine. It is the nearest established option to a white label.